Digital marketing is the most significant element of internet marketing that uses contemporary digital technologies like mobile phones, desktop computers and other internet based devices and platforms to advertise various products and services to potential customers. The key to successful digital marketing strategy lies in creating a strong digital marketing strategy consisting of unique brand positioning, a strong advertising message, high-converting images and compelling copywriting. The success of a digital marketing campaign largely depends on the ability to convince customers to buy your product. The internet provides an easy way to make your presence felt by reaching out to millions of people across the world.

Today’s online marketplace is highly dynamic with hundreds of thousands of platforms that facilitate communication. Social media has become a critical and emerging factor in digital marketing. With over 300 million users worldwide and a constantly increasing base of active users, social media provides an easy way to connect with potential customers as well as generating leads. Social media websites like Facebook, Twitter and LinkedIn allow businesses to interact with prospects, create content and connect with each other. These are some of the most effective channels for digital marketing.

Social Media Marketing helps companies to increase their presence, drive traffic and create long term relationships with their users. Social media marketing can be done through sites like Facebook, Twitter, LinkedIn, Pinterest, Digg, StumbleUpon, YouTube, MySpace and Yahoo! 360. Companies can use these platforms to build brand recognition, increase visibility for their brands, acquire leads and drive traffic to their websites.

Digital marketing can also be done through Search Engine Optimization, or SEO, which seeks to improve the rankings of websites in search engines. SEO helps organizations get higher placements in search engines for key terms that are relevant to the business. Keywords can be used in digital marketing campaigns that appear on Google, Yahoo! Search and Bing.

Companies can optimize web pages for top ranking using search engines. This helps them in online advertising because the user finds the advertiser more easily. The results help in increasing the number of visitors to a site and hence, increase the number of sales. Companies that do SEO can also do mobile advertising in a better way, by using mobile devices for advertising. Mobile advertising is gaining momentum as it enables a business to reach a wider audience more effectively.

Digital Marketing Strategies can also include pay per click advertisements. Companies can bid for keywords that will be shown in the search engine results pages. They can also choose to show sponsored ads on their web pages. This increases a company’s online exposure and customer base. Companies can also take advantage of Pay Per Click advertising programs through Google AdWords, AOL Search & Ad Network and Yahoo! Search & Ad Network.

Digital Marketing Strategies can also include social media. With social media, a company can connect with prospective customers, employees, prospects and suppliers in a more personal way. Social media also enables a company to create brand awareness among customers. Some of the popular social media sites include Facebook, Twitter, Pinterest, LinkedIn, Instagram, YouTube and Yelp.

Search Engine Marketing, or SEM, is one of the most effective digital marketing strategies for companies seeking to compete in the marketplace. The strategies can be used to enhance a company’s search engine rankings. These include SEO, paid search engine marketing, pay per click, banner ads and other forms of paid advertising. These strategies are crucial for online advertising, because they draw traffic and thereby increase sales. Companies can also utilize content websites, blogs, video marketing and social media sites.