Freelance marketing – often called digital marketing – is an ideal way to make extra cash, flex your creativity, and create valuable relationships and networks with other professionals. The best part: Most businesses are in constant need of good freelance marketers. Some quick facts: Almost 90% of digital marketing professionals are freelancers.
Digital marketing professionals provide a diverse range of services to clients across the globe. Some examples of their services include SEO content writing, article writing, blogging, link building, social networking, testing website conversion rates, and more. In order to be a successful freelance marketer, you need to choose a specific niche. Niche marketing allows you to focus on a specific client, target a specific audience, and build a marketing plan that works for you and your business.
There are two ways to find a digital marketing freelance professional. You can use a freelancing site like Elance or oDesk. These sites offer free, reliable contracts between digital marketing professionals and clients. Clients can post projects and look for work at any time of the day. While this might not be for everyone, if you have specific needs, this might be a good option for you.
You can also search for freelance marketing jobs on job boards like Indeed. These websites offer job listings from around the world. Depending on the type of job you’re looking for ( freelance marketing, SEO, etc. ), you can find projects posted all over the place. It may take a bit of searching but it’s worth it once you find the perfect project.
When hiring a freelance marketing or SEO professional, you want to make sure he or she has SEO experience. Most SEO experts will have at least a year or two of experience behind them. Experienced SEO professionals are also familiar with social media, copywriting and web development. A good freelance marketing or SEO professional knows how to properly optimize pages in Google, Bing and Yahoo. He or she also has experience working with local clients and has built solid relationships with others in the industry.
Freelance marketing professionals are also knowledgeable about Internet marketing. Because Internet marketing encompasses so many different aspects, it’s crucial that you choose someone who is skilled in a specific aspect. SEO is one area where an expert SEO writer or copywriter will be valuable to your business. Freelance marketers are experienced at finding keywords and finding relevant websites for products or services. Internet marketing requires a specific style of copywriting and marketing that cannot be done effectively by a non-expert in the field.
Another skill that an SEO freelance marketers must possess is being able to write specifically for your target audience. Many online businesses are set up as either ecommerce stores, blogs or directories. Regardless of whether you have physical products or services to sell or you just want to sell your knowledge, your content needs to be written for your target audience. SEO copywriting can be challenging, but if you don’t have a background in copywriting, it’s important to hire a professional to take care of this task.
Freelance marketing consultants are experts in search engine optimization, online business, SEO copywriting and social media marketing. If you have products or services to sell or want to promote your knowledge in an online forum, it’s vital that you choose a consultant that understands your target audience. Hiring an SEO freelance marketing consultant to build your internet presence can benefit your business greatly. If you have never built a site before, consider hiring a consulting service to help you learn the process. Hire a consultant that you feel confident will work with you and your target audience to ensure success.