In the world of search engine optimisation, link building refers to actions aimed at improving the quantity and quality of external links pointing to a specific page or site with the intention of increasing that pages or site’s search engine ranking. The various techniques and strategies included in link building are varied and many, but some of the most common are called reciprocal linking, one way linking and multi-link building. Reciprocal linking occurs when a webmaster provides a link on their own site for someone else’s site, with the understanding that the link will then be included on their website, bringing exposure to their site.

One way linking involves creating inbound links from content on your website to content on other websites. This is often a very valuable form of link building as the search engines value quality links. This strategy can be very successful in achieving high-quality rankings. However, it can take considerable effort and time to implement. Some of the high-quality sites may not be willing to reciprocate.

Multi-link SEO encompasses the use of more than one link from an authority site. This can still be very valuable in achieving good search engine optimisation results, although this strategy takes longer to implement. The more authority a site has, the more likely they are to provide links for your site. Authority also increases the likelihood of Google indexing your site, as well as being a factor in your site appearing higher in the rankings. Links from authoritative sites such as Google, MSN and Yahoo!

Relevance is the other term used to describe effective link building. In SEO, relevancy is determined by using keywords that are closely related to the content of your site. It can also be determined by analyzing your competitors to see how frequently and what kind of content they publish.

The final part of search engine optimisation is content. There is more to writing articles, updating blogs etc. than just writing, submitting and linking. You will find that a marketing agency can help with many aspects of link building. From advising you on what keywords to use, to writing and submitting articles. A professional SEO marketing agency will also be able to assist with your PPC campaigns, ensuring your PPC strategies are successful.

Getting started with search engine optimisation does not have to be complex. A marketing agency can make it easy by providing you with expert advice, helping you create a website, creating backlinks and choosing the best keywords. A reputable company will build you a website that is not only attractive, but search engines will pick it up quickly and it will stay there in the rankings for long periods of time.

The last part of getting started with search engine optimisation is submitting to directories. It is important that you submit to the major directories, as well as the smaller regional directories. Many webmasters struggle with submitting to the directories and miss out on the much wider audience that the internet has. A professional SEO service will not only help you with submitting to the directories, but also with choosing the right keywords for your site. If you miss out on the first couple of positions you may find out too late that the keyword you have chosen does not get the traffic you require.

Search engine optimisation is all about links. Backlinks are links that lead from a site to another. There are two kinds of backlinks, one-way and two-way. The one-way link is the reciprocal link that points from a site to itself. A two-way link is a link that points from a site to another and the other site can also link back to you.