Search Engine Optimization, or SEO, is a crucial but often overlooked marketing tool. To understand what SEO is all about, it helps to know what search engines are looking for. Search engines look at your website and what content you have on it to determine how well that site ranks on their search engine results pages. So in essence, SEO is more about search engine marketing and visibility than actual search engine optimization. And just what is search engine marketing?


Search engine marketing is the act of enhancing the quantity and quality of site traffic from search engines like Google, Yahoo! and Bing. SEO aims at maximizing the visibility of a site in search results for particular keywords and search phrases. This is done by increasing its popularity with various search engines. SEO is generally achieved by improving a site’s rank in the major search engines as well as improving the quality of traffic it receives. SEO aims at increasing the number of relevant websites that link back to the site.

So where does SEO begin? The first step to take is to build a large number of inbound links to your site. This is achieved by submitting your site to free link directories, purchasing one-way links and buying text links. Text links are links that are hyperlinked to another site that requires the user to click on a link in order to be taken to the resource page.

Another important way to improve your SEO ranking is by generating quality backlinks to your site. Backlinks are links that point back to your website. These are valuable in the search engine rankings since they help your site climb the page ranks. It’s also wise to promote your link building campaign by writing articles linking back to your site. You can do this yourself or hire a freelance SEO writer to do the work for you.

Another way to improve your SEO ranking is by writing content related to your site. You need to submit your article to a variety of article directories in order for them to be picked up by other websites. The better the quality of the article the more likely your link will be included in the article. If you want to take things a step further and create content that is more specific to your website, then you can try a keyword research tool that will help you find out what keywords are highly searched in your niche. By including these keywords within your article, link building and content will help improve your SEO ranking.

Social media plays a key role in today’s online world. Many businesses have included social media marketing in their advertising campaigns. The best way to get exposure to these social sites is to use RSS feeds. In most cases this is free, but you may have to pay a fee to syndicate your feed to certain sites such as Digg and Reddit. Once you have set up your RSS feed it’s a good idea to set up a blog as well and advertise your site using social media.

It is very important to keep your website updated with fresh content all of the time. If you fail to do this your search engine ranking will suffer. The reason for this is because search engine spiders continually index your site. If your site has new content published to it then the spiders will find those keywords and relevant links leading to higher search engine rankings.

Another thing you can do to optimize your site is to put a site map on each page of your website. A site map will display the visitor’s location in the web page’s headings. This is a great tool because you can drill down into any section of your site to learn more information about your audience. The more knowledge you have about your audience the more successful your SEO campaign will be.