Digital Marketing is the latest element of online marketing, which uses online and internet-based digital tools like mobile phones, desktop computers and other media platforms and technology to promote a company’s products and services. It includes various media like emails, RSS feeds, podcasts, social networking sites and content sharing.
With the popularity of the internet and the rise of online marketing, conventional methods of business marketing have been abandoned and companies are looking for other options that will help them in their quest to gain more profits. Traditional marketing methods have not been able to provide effective results since people cannot see the product or service that is being promoted and cannot physically try it. So with the advent of digital marketing companies are turning to new ways to reach their target audience.
Apart from cost efficiency, one very important advantage that this is an effective way of marketing is that people do not have to spend any money on advertisements and promotions. Instead they can just use their hands to send or receive messages through the different applications available on the mobile phone. People can send and receive messages, share and listen to music, watch movies and even play games without leaving their homes. Since the mobile phone is becoming so popular, people are now using them to carry personal information about their company.
The popularity of the mobile phones has also led to the creation of various apps for the purpose. These apps can be installed on the phone and then used to communicate with customers directly. In this way digital marketing becomes more effective because the people can receive information about a certain product or service which is related to what they are interested in. Also it allows the customers to interact with the company directly because of the wide screen of the mobile phone. Hence digital marketing is also referred to as “in-store” marketing since the company’s products and services are directly displayed in front of the customer.
Another important aspect of digital marketing is that it helps the company to save money because it does not require any physical space or additional infrastructure to launch the campaign. All the work can be done from the home and all the activities can be monitored without any hassles. Thus it can be used in conjunction with other traditional forms of advertising, which includes direct mail campaigns and telemarketing campaigns.
One of the major advantages of online marketing is that it is an effective way to attract customers who are not physically near your store. This is because when you conduct an offline marketing campaign you need to visit the customers physically. but when you conduct an online campaign you can do everything over the web and make the interaction between the customer and the company online which is very convenient for both parties.
Digital marketing also provides you with the advantage of being able to track the customer’s preferences and behaviors in terms of what they do and how they respond. This means that you can know which are the most effective campaigns for each product or service and what are the things that you should improve. Hence it can save you time and effort and you will not waste any money on trying to sell something that is not working as well as you thought it would.
These days more businesses are shifting to digital marketing because it is the only way to achieve good results in a short period of time. There are various types of digital marketing campaigns available on the market and they include banners, text links, web 2.0 websites, audio streaming and interactive websites, video marketing and emails etc.