SEO As a Marketing Tool
Search Engine Marketing or SEO is the most effective way to drive traffic to your website. Whether you are a web developer, SEO expert or simply someone who wants to boost your website’s ranking in search engines, you must know how to manage and use SEO techniques properly. Once you know these techniques, you can start to reap the benefits of SEO.
If you have a business, the most important part of SEO is to keep it as relevant as possible to your chosen market. Use keywords that your customers would type into Google. The more relevant the keywords, the higher your ranking will be. If your site has very irrelevant or outdated keywords, then you might be surprised by how many visitors you will get.
The next important part of SEO is to keep anchor text relevant. You can find out which words are relevant by visiting Wikipedia and typing the word. After choosing a related word, you will see which words are listed in the list and which are not. The list will look similar to this:
Make sure that all links on your page are relevant to the content. If your page has many anchor text that is not related to the content, then it will be hard for search engines to understand what your site is about. However, if you make sure that your links are relevant, then it will be easier for them to notice the links and rank them accordingly.
Link building can also contribute to your SEO efforts. You can choose to have your own website, blog or forum linked to yours. This will give you credibility in the eyes of other webmasters.
Your main goal in link building is to get links from high-ranking sites on Google. You can get top rankings by posting on their forums and submitting your content to their website.
Submit your site to new article directories that are related to your niche. Use these sites as your anchor text when your website goes to Google to be crawled. Submit your site to other sites as well so that your visitors can find out more about your niche.
Make sure that your keywords and link building efforts get results. If your visitors see that your SEO is not working, they might just leave your site. In addition, your visitors might not want to pay for a newsletter or product that is already out there.
Don’t forget to mention your site in search engines. Search engines like Google and Yahoo are constantly checking out new sites to see if they should link to them or not.
Do you have some old domains that you are thinking of transferring to new ones? It’s important to transfer them into a sub domain for search engines to crawl.
Marketing doesn’t end with SEO, you still need to market. There are plenty of ways to do this, the most popular of which are search engine marketing (SEM) and paid advertising.
One of the easiest ways to promote your site to the search engines is through SEO marketing. With SEO marketing, you can get the major search engines to link to your site and get yourself indexed there quickly.